J.LO-s Buseniess

Jennifer Lopez owns a clothing line, JLO by Jennifer Lopez, whose brand has been licensed for a term by Warnaco Group. Her line includes different types of clothing for young women, including jeans, T-shirts, coats, belts, purses, and lingerie. In 2005, she launched a new clothing line called Sweetface. She is planning to launch a jewelry line, as well as an accessory line that includes hats, gloves, and scarves. Lopez has also done photoshoots to represent the Louis Vuitton Winter 2003 campaign. In January 2007, Lopez will close JLO by Jennifer Lopez and open JustSweet.

Lopez's frequent use of animal fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles première of Monster-in-Law, more than one hundred protesters from People for the Ethical Treatment of Animals (PETA) held a demonstration to highlight their concerns. Lopez told a radio DJ she was open to being educated on the topic.

On April 12, 2002, Lopez opened an elegant Cuban restaurant in the South Lake district of Pasadena, California named Madre's. A media sensation was creating when during a press shoot for the fancy restaurant, a mysterious man appeared out of the sidelines and gave Lopez a floral arrangement from Ben Affleck, even as then-husband Cris Judd stood next to her. Lopez was widely criticised for what appeared to be infidelity on her part.

Lopez has also dabbled in the perfume industry, with her debut "Glow by J.Lo" which broke numerous records in sales. In October 2003, Lopez introduced a perfume called "Still". Before launching another completely new fragrance, she revisited 2002 "Glow" by creating a limited edition spin-off entitled "Miami Glow by J.Lo", in homage to her adopted hometown of Miami. Around the same time, Lopez came up with a "Glow" body line, which featured different body lotions and bronzers. For the Christmas season of 2005, she launched another fragrance, "Live by Jennifer Lopez". Most recently, for 2006 Valentine's Day, "Miami Glow" was replaced by yet another "Glow" spinoff – "Love at First Glow by J.Lo". Her latest fragrance is called "Live Luxe" and was released August 2006, with "Glow After Dark" following its release in January 2007. "Glow After Dark" was stated as being a unisex fragrance, but it is not. Her fragrance line enjoys global sales of more than $500 million.

Lopez is also a spokesperson for Lux shampoo in Japan, appearing in the product's television commercials.